Well known for its best in class home appliances, Philips was facing merchandising challenges when it came to placing their beauty products in store. Historically, Philips beauty products have placed alongside small appliances in retail environments, getting lost and making it harder for consumers to find what they are looking for.
We sought to create an environment that merchandised the Philips beauty products in a way that made sense to consumers, a in Personal Care showcase in the heart of the beauty category.
The Shop In Shop is composed of several dedicated zones. Illuminated signage and TV screens help shoppers navigate and a center island delievers 360 degree accessibility to the featured products, that are each illuminated by LED product glorifiers. Touchscreen tablets are endless aisles enabling shoppers to explore the full range of devices through product information including videos and FAQs.
There are countless opportunities for product education, as well as space for demo and consultations. The on screen digital content can be easily updated to promote events and product promotion and every detail has been thought through to ensure it is ready for retail, including shelving underneath the surface of the island allows for placement and charging of product.
We brought insight, technology & creativity to the challenge, delivering a solution that spoke to the role Philips plays as an innovator in health and beauty, and showcasing their range of products in a way that makes sense of today’s retail context.
that draws attention
70 INCH SCREENS
to hero product updates and announcements
to help shoppers find what they're looking for
INTERACTIVE TOUCH SCREENS
for product education